Promotion/ Tracking Tools:  

WordPress.com sends your blog information to both Google and Technorati and allows readers to subscribe to RSS or Atom feeds. We quickly found our sample blog on Google within a day by keyword.

One of the most incredible features of WordPress is the quality of traffic stats available, especially considering it's a free service. In fact, the only other blog service that comes close is Squarespace, which isn't free. Other services do have traffic stats if you find third party pugins, but WordPress trumps them all with a free stat tracker. It keeps track of views for individual posts, both daily and all-time views, as well as overall pageview numbers for your entire blog by day, week and month. There is also a list of the top referring sites, the top keywords that brought people to your blog and the links that people clicked on while visiting your blog. The average user looking to create a personal blog will probably only be concerned with how many people visit, but if you want to create a following or report on a particular industry, the other stats will prove quite useful in monitoring growth and finding out how people have found your blog.

This service also supports private blogs and you can block particular words in comments or specific users from leaving comments. Unlike many services, WordPress.com has a search comment tool and a spam blocker so you can eliminate spam comments or useless, non–contributory comments.

Ease of Use:  

WordPress is exceedingly easy to use. It is simple enough for an average user, but has enough features to suit a business. And all of those features are easy to access and use. You do not have to know HTML to post an attractive blog with WordPress.com; you also do not have to know how to submit your blog to search engines. The service routinely submits your blog to Google’s blog directory. We also liked it because you can change things like your header image without having to figure out pixel by pixel size. Sidebar widgets can be added and arranged by drag and drop and most other alterations are just as easy.

The overall navigation is simple. There are three main menus: Write, Manage and Comments. The Write menu allows you to put your text, links, pictures and video in and then customize how the blog will appear. There are collapsible feature lists that let to change the author, tags, trackback settings and more. The Manage menu allows you to see all the posts that have been published. If you click on one of the posts, it brings it up in the Write screen so you can make modifications to it as if you were just writing it. The Comments screen allows you to approve, delete or edit any comments you receive. One of the most useful plugins we can recommend is one that can filter out spam comments as that will save you some time.